The haunted mansion

In recent years, Fanta has been putting their product at the heart of the Halloween. To amplify their positioning as the spookiest drink of choice for Gen Z, we created a haunted mansion under the Piccadilly lights that captured the target audiences’ reactions and made them the star of their own horror film on the biggest screen in Europe.

Awards

Creative Circle - Best Installation Bronze 2023

Creative Circle - Best Event led Campaign Experience - Bronze 2024