The inheritance
With Beko’s white goods being so durable, that they might outlive you, we teamed up with legal experts to develop a document that allows you to pass on your appliances to your loved ones as inheritance.
Awards
Cannes Lions - Innovation in Print and Publishing - Bronze
Cannes Lions - Media best use of Print - Shortlisted
Campaign BIG - Media Excellence Print - Shortlist
DRUM Awards - Media - Print - Gold
DRUM Awards - Media - Media Campaign (over 1m) - Gold
DRUM Awards - Online Video - Long Form - Bronze
DMAs - Creative Solution - Bronze
DMAs - Design and Art Direction Craft - Shortlisted
DMAs - Social Media - Shortlisted
Eurobest - Direct Consumer Goods - Shortlisted
Epica Awards - PR - Gran Prix & Gold
Epica Awards - Media innovation - Bronze
Client
Beko
Year
2024