Lexus club days
For Lexus to remain the brand that loyal customers bought their next car from, they had to appeal to their interests. We understood our customers loved golf with Lexus owners being 10x more likely to be members of a club.
We created Lexus Club Days, a series of tailored experiences held at prestigious golf courses across the UK. Tee’d off with an unforgettable DM invitation.
Awards
DMAs - Direct Mail - Gold
DMAs - Automotive - Bronze
Client
Lexus
Year
2024