Toy Box
Data showed us that every family home needed a little help with playtime. And we realised Ikea had one item that could help parents spark a child’s imagination. So, through an innovative AR app, we turned discarded Ikea cardboard boxes into to castles, TVs, Kitchens, animals, and rockets. Encouraging parents and children to ‘open up to play’ with every piece of flat pack furniture.
Client
IKEA
Year
2018
Demoed live at the Innovation Stage, Cannes 2018